I just finished reading the book and have mixed feelings on the subject (Musk) and the author. Of course the book was a good read, given it gives some insights into things that we have only mostly seen on the news media or Twitter (X) and also a close up view of the kind of leadership that Musk has taken to in achieving his vision/goals. Of course, his grand vision of colonizing Mars is yet to be fulfilled, but we can see how the man is single mindedly pursuing the goal.
I cannot write a review of the book or comment on the kind of person that Musk is or even attempt to pass comments on how he has handled the many situations in his companies/life so far. They are all beyond my means 🙂 Instead I found myself thinking during all the crisis situations Musk was facing, how he handled them and tried to form some opinions on dos and donts of leadership.
1. Leading from the front .
Throughout the book (and his life, of course !) there are numerous instances of Musk walking the talk and leading from the front. Taken in conjunction with the recent comment from Mr. Narayana Murthy about youngsters in India putting in 70 hrs per week, in Musk’s case he was demanding much more than that, but he would put in equal or more efforts on the same tasks that he is asking his team to deliver. Of course, there are also many instances where he creates these ‘crisis’ situations for him to get energized, but I got the feeling from the book that many of these situations were actually beneficial and they would end up achieving much more in crisis mode than in regular mode. People do perform better when under pressure. Again, sustaining this for a long term is never a good idea and we can see how many of the great engineers left Musk because they couldn’t handle the pressure. Musk seems to relish sleeping on the floor/under the desk/rooftop of factories/ couches in Twitter HQ and working through the weekends, Thanksgiving and Christmas to get to what he wants. I can see how the ‘startup’ culture can be simulated in a large corporation with this behaviour.
2. Questioning the requirements
This was probably the single biggest eye opener for me, in questioning everything to the detail of the person who raised the requirement and finding out from them the validity of it. Even with my software engineering back ground, I can see how this will play a crucial role in product engineering. I will admit that I have been guilty of accepting the requirements as such and trying to meet the specifications, while if I had the audacity to question the requirement and the value it will add to the end product, many of them would have been ‘deleted’ , to use the phrase that Musk loves so much. In the coming days and weeks, I hope we can incorporate some parts of this learning into our business processes.
3. Audacious Goal Setting
Though it is not a new thing in management parlance, the word itself gets a new dimension when it comes to Musk. Be it starting the Boring Company on the go or deciding to build own rockets rather than buying, (it does help that he had the money to do all that, but still) Musk sets an example for audacious goal setting without worrying about failures. Like mentioned in one part of the book, Musk and team are sitting in a conference room talking about how life would be in the colony of Mars , as if they are talking about developing a new subdivision in Austin 🙂 . He uses the reality bending techniques (similar to Jobs) in getting the folks around him to believe in these audacious goals and his success rate so far has been great !
4 People matter
Now Isaacson’s view is that because of the Asperger’s Musk is not able to pick up social cues and does not have empathy, On many occasions, he seems to forget his earlier run-ins with his team mates, whom he had put under fire and even humiliated in front of others. I guess folks around him get used to that behaviour and dont expect more from him, It is ok to be demanding and expecting great things from the team or even subjecting the team to extreme pressure to get things done, but where I cannot see a justification is that there is no effort made to amend the bad behaviour from the past. This is probably his single biggest drawback when it comes to leadership and how he treats the people on his team. While going through the many situations in the book, I couldn’t help thinking how things would have turned out if he had managed to keep the great folks at SpaceX, Tesla and even at Twitter, instead of ruining the relationships and letting them move away. Again, some lessons to be learnt on empathy and how you treat your people.
On the way the book is presented, I thought it was an amazing read. Definitely not an easy task to put two years of interviews and shadowing into a format that makes sense and at the same time takes the reader through the thought process of Musk. Chronology does shift back and forth in the chapters, and sometimes you have to pause and see which year we are on in the book and then it will make sense. The author also does not make Musk look like a hero or villain, is what I thought. He simply presents the facts for what it is and the reader can make their choice.
My favorite line in the book is perhaps in the last page or so. Quoting Isaacson , ” As Shakespeare teaches us, all heroes have flaws, some tragic, some conquered and those we cast as villains can be complex”.
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